More than ever, marketing departments are struggling to generate demand for the business. From first touch to lead nurturing to closing the deal, every touchpoint must be combined with a personalized experience that makes it easy for prospects to binge content. Join Randy and discover first-hand how to create content experiences that fuel your demand generation programs in 2020 and beyond, including email nurtures, paid ads and event campaigns to accelerate the buyer journey and shorten sales cycles.
During the session, attendees will:
- Discover a 5-step framework that offers a concise way for marketers to create, manage and optimize personalized content experiences at scale;
- Learn how content fuels personalization and how to approach developing and organizing it across all marketing strategies; and
- Find out how to deliver truly relevant content to prospects and customers across different channels, formats and touchpoints.
