Accelerating The Buyer Journey With Bingeable Experiences

  • November 4
  • On-Demand

Speakers:

Randy Frisch Headshot

Randy Frisch

Uberflip
Klaudia Tirico

Klaudia Tirico

Demand Gen Report
Speaker

Overview

More than ever, marketing departments are struggling to generate demand for the business. From first touch to lead nurturing to closing the deal, every touchpoint must be combined with a personalized experience that makes it easy for prospects to binge content. Join Randy and discover first-hand how to create content experiences that fuel your demand generation programs in 2020 and beyond, including email nurtures, paid ads and event campaigns to accelerate the buyer journey and shorten sales cycles.

During the session, attendees will:

  • Discover a 5-step framework that offers a concise way for marketers to create, manage and optimize personalized content experiences at scale;
  • Learn how content fuels personalization and how to approach developing and organizing it across all marketing strategies; and 
  • Find out how to deliver truly relevant content to prospects and customers across different channels, formats and touchpoints.

Preview

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Overview

More than ever, marketing departments are struggling to generate demand for the business. From first touch to lead nurturing to closing the deal, every touchpoint must be combined with a personalized experience that makes it easy for prospects to binge content. Join Randy and discover first-hand how to create content experiences that fuel your demand generation programs in 2020 and beyond, including email nurtures, paid ads and event campaigns to accelerate the buyer journey and shorten sales cycles.

During the session, attendees will:

  • Discover a 5-step framework that offers a concise way for marketers to create, manage and optimize personalized content experiences at scale;
  • Learn how content fuels personalization and how to approach developing and organizing it across all marketing strategies; and
  • Find out how to deliver truly relevant content to prospects and customers across different channels, formats and touchpoints.

Attend To Win Prizes

Live attendees will be entered to win one of these smart prizes:

  • Apple Airpods
  • Xbox One S
  • Withings Move Hybrid Smartwatch
  • Free passes to 2020 B2B Marketing Exchange in Scottsdale

Be sure to attend all #SPS19 sessions live for your best chance to win!

#SPS19 Prizes
Presented by
Demand Gen Report
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