According to SiriusDecisions, “perceptions that agile marketing practitioners eschew planning are misplaced. Agile practitioners embrace adaptive planning, comprising rapid iterations based on small experiments versus static plans with time horizons that extend far into the future.”
The fact is that agile marketing demands more rigorous planning and scheduling that is also flexible and can be adapted to changing market conditions.
During this session, experts from Newscred and Hive9 will:
- Explore how each principle of Agile Marketing — from the relationship between time and work, to the small directed but autonomous teams and to the world of dynamic iterations — impacts the planning and content management processes;
- Look at process improvements in waterfall optimization, special initiatives, content production, and rapid response services that span the first three areas;
- Share tips and best practices for improving the systems and processes that govern the execution of Agile; and
- Spotlight why an appreciation for increased attention to planning and content management can help you achieve a competitive advantage.