B2B marketing is constantly evolving. With the rapid development of new technologies and marketing trends like ABM, AI and video on the rise, planning your marketing priorities for 2020 and deciding where to invest your time and budget can be difficult.
Join marketing veteran and CEO of Brainrider, Scott Armstrong, as he delves into the top priorities of today’s CMOs. Using his extensive experience working with CMOs from a wide variety of B2B industries, Scott will share new insights to provide attendees with a foundational framework for the new year.
This session will cover:
- How B2B organizations are innovating their marketing initiatives to deliver capability, capacity and accountability;
- Prioritizing customer experience, marketing innovation and organizational design; and
- How to build and optimize your workflow for better results.