Many companies have mastered deploying technology to track and measure web-based customer and prospect activity well. But when it comes to physical events, a large percentage of face-to-face activity is tracked by the event team and the event team only. It’s hard to get all-encompassing data into their marketing stack.
There are steps that you can take that require rethinking how you deploy your marketing technology stack pre-event and your data capture technology during the event. Join this session to learn how to:
- Prep a robust and integrated marketing stack before you hit the show floor;
- Align people and processes behind the technology;
- Ensure your post-event attendee treatment aligns with what happened at your event;
- Accelerate the buying cycle post-event with proper follow-up messaging.
Most event marketers do not get appropriate credit for their hard work. This webinar will help you to articulate your value.