Event Marketing Tips & Tricks On Extending Your Martech Stack To The Event Show Floor

  • November 8
  • On-Demand

Speakers:

Victor Kippes

Victor Kippes

Validar
Sal LoSauro

Sal LoSauro

Demand Gen Report
Speaker

Overview

Many companies have mastered deploying technology to track and measure web-based customer and prospect activity well. But when it comes to physical events, a large percentage of face-to-face activity is tracked by the event team and the event team only. It’s hard to get all-encompassing data into their marketing stack.

There are steps that you can take that require rethinking how you deploy your marketing technology stack pre-event and your data capture technology during the event. Join this session to learn how to:

  • Prep a robust and integrated marketing stack before you hit the show floor;
  • Align people and processes behind the technology;
  • Ensure your post-event attendee treatment aligns with what happened at your event;
  • Accelerate the buying cycle post-event with proper follow-up messaging.

Most event marketers do not get appropriate credit for their hard work. This webinar will help you to articulate your value.

Preview

Access the full event

Sign up for the full event and add this session to your agenda. As new sessions are added, we will notify you via email.

Click the button below to instantly register for the full event and add this session to your agenda. As new sessions are added, we will notify you via email.

It appears that you’re already registered for #SPS19. Be sure to add this session to your calendar using the links below.

Add to your calendar:

Overview

Many companies have mastered deploying technology to track and measure web-based customer and prospect activity well. But when it comes to physical events, a large percentage of face-to-face activity is tracked by the event team and the event team only. It’s hard to get all-encompassing data into their marketing stack.

There are steps that you can take that require rethinking how you deploy your marketing technology stack pre-event and your data capture technology during the event. Join this session to learn how to:

  • Prep a robust and integrated marketing stack before you hit the show floor;
  • Align people and processes behind the technology;
  • Ensure your post-event attendee treatment aligns with what happened at your event;
  • Accelerate the buying cycle post-event with proper follow-up messaging.

Most event marketers do not get appropriate credit for their hard work. This webinar will help you to articulate your value.

Attend To Win Prizes

Live attendees will be entered to win one of these smart prizes:

  • Apple Airpods
  • Xbox One S
  • Withings Move Hybrid Smartwatch
  • Free passes to 2020 B2B Marketing Exchange in Scottsdale

Be sure to attend all #SPS19 sessions live for your best chance to win!

#SPS19 Prizes
Presented by
Demand Gen Report
© 2019. All Rights Reserved.