Did you know that, according to Bain & Co., a 5% improvement in customer retention rates can result in a 25% to 95% increase in profits? That’s why, in 2020, B2B marketers must define success by more than just the number of leads generated and instead, look at optimizing the entire customer experience.
So how can B2B marketers tackle this complexity without too much confusion? In this session, ON24’s Director of Customer Marketing Tiffany Beddow will a provide framework for engaging across the entire customer lifecycle and share tips and tricks for webinar program planning.
Attendees will also learn how to:
- Map their customer’s journey;
- Build multichannel customer retention campaigns;
- Align customer and demand generation programs; and
- Engage customers from onboarding to training to expansion through webinar programs.
It’s time to make retention and advocacy just as important as acquisition and conversion. Join this session to learn how!