How Millennial Buyers Will Impact Your 2020 Marketing Plan

  • November 5
  • On-Demand

Speakers:

Kellie de Leon Headshot

Kellie de Leon

The Mx Group
Andrew Gaffney

Andrew Gaffney

Demand Gen Report
Speaker

Overview

The millennial generation is becoming a strong force in B2B buying, which means go-to-market strategies must change to meet and exceed their expectations when they’re making a purchase decision. In fact, new research shows that close to half (44%) of B2B millennial buyers are the primary decision-maker within their company. 

During this online event, Kellie de Leon, VP of Marketing & Strategy at The Mx Group, will share insights from the company’s B2B Millennial Buyers Survey; including ideas on how to address the preferences of millennial buyers, and ways to build trust with your customer base.

During the session, attendees will learn:

  • The challenges millennial buyers need to overcome and want vendors to help them with;
  • Millennial buyers’ preferences, such as their inclination to look for peer reviews, which impact traditional go-to-market strategies; and
  • Tips to help you engage with millennial B2B buyers and win more sales. 

Preview

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Overview

The millennial generation is becoming a strong force in B2B buying, which means go-to-market strategies must change to meet and exceed their expectations when they’re making a purchase decision. In fact, new research shows that close to half (44%) of B2B millennial buyers are the primary decision-maker within their company.

During this online event, Kellie de Leon, VP of Marketing & Strategy at The Mx Group, will share insights from the company’s B2B Millennial Buyers Survey; including ideas on how to address the preferences of millennial buyers, and ways to build trust with your customer base.

During the session, attendees will learn:

  • The challenges millennial buyers need to overcome and want vendors to help them with;
  • Millennial buyers’ preferences, such as their inclination to look for peer reviews, which impact traditional go-to-market strategies; and
  • Tips to help you engage with millennial B2B buyers and win more sales.

Attend To Win Prizes

Live attendees will be entered to win one of these smart prizes:

  • Apple Airpods
  • Xbox One S
  • Withings Move Hybrid Smartwatch
  • Free passes to 2020 B2B Marketing Exchange in Scottsdale

Be sure to attend all #SPS19 sessions live for your best chance to win!

#SPS19 Prizes
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Demand Gen Report
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