The millennial generation is becoming a strong force in B2B buying, which means go-to-market strategies must change to meet and exceed their expectations when they’re making a purchase decision. In fact, new research shows that close to half (44%) of B2B millennial buyers are the primary decision-maker within their company.
During this online event, Kellie de Leon, VP of Marketing & Strategy at The Mx Group, will share insights from the company’s B2B Millennial Buyers Survey; including ideas on how to address the preferences of millennial buyers, and ways to build trust with your customer base.
During the session, attendees will learn:
- The challenges millennial buyers need to overcome and want vendors to help them with;
- Millennial buyers’ preferences, such as their inclination to look for peer reviews, which impact traditional go-to-market strategies; and
- Tips to help you engage with millennial B2B buyers and win more sales.