Video has grown into a preferred content format within the B2B marketplace. Research from Demand Gen Report shows that more than two-thirds (68%) of buyers are willing to spend five minutes or more consuming video content, while also stating they find video content valuable in the early (51%) and mid-stages (45%) of their buying journey.
This session will share best practices and use case examples highlighting how brands can improve engagement at each stage of the buying journey by adding a personalized video touch.
In addition to providing examples and inspirational ideas, the session will also provide some quick tips, best practices and workflow automation on how both sales and marketing can make their outreach more interesting and compelling to specific individuals.
Join to learn:
- What sales reps can do to shorten their deal cycles with video analytics;
- Video campaigns to cut through the noise and turn target accounts into paying customers;
- Tips and tricks to make connection feel personal even at scale; and
- Easy and effective ways to add video to your existing sales cadence.
