How To Integrate Personal Touches At Every Step Of The Buyer’s Journey

  • November 5
  • On-Demand

Speakers:

Raymond Lin headshot

Raymond Lin

MixMax
Jesse Ariss

Jesse Ariss

Vidyard
Klaudia Tirico

Klaudia Tirico

Demand Gen Report

Overview

Video has grown into a preferred content format within the B2B marketplace. Research from Demand Gen Report shows that more than two-thirds (68%) of buyers are willing to spend five minutes or more consuming video content, while also stating they find video content valuable in the early (51%) and mid-stages (45%) of their buying journey.

This session will share best practices and use case examples highlighting how brands can improve engagement at each stage of the buying journey by adding a personalized video touch. 

In addition to providing examples and inspirational ideas, the session will also provide some quick tips, best practices and workflow automation on how both sales and marketing can make their outreach more interesting and compelling to specific individuals. 

Join to learn:

  • What sales reps can do to shorten their deal cycles with video analytics;
  • Video campaigns to cut through the noise and turn target accounts into paying customers;
  • Tips and tricks to make connection feel personal even at scale; and
  • Easy and effective ways to add video to your existing sales cadence.

Preview

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Overview

Video has grown into a preferred content format within the B2B marketplace. Research from Demand Gen Report shows that more than two-thirds (68%) of buyers are willing to spend five minutes or more consuming video content, while also stating they find video content valuable in the early (51%) and mid-stages (45%) of their buying journey.

This session will share best practices and use case examples highlighting how brands can improve engagement at each stage of the buying journey by adding a personalized video touch.

In addition to providing examples and inspirational ideas, the session will also provide some quick tips, best practices and workflow automation on how both sales and marketing can make their outreach more interesting and compelling to specific individuals.

Join to learn:

  • What sales reps can do to shorten their deal cycles with video analytics;
  • Video campaigns to cut through the noise and turn target accounts into paying customers;
  • Tips and tricks to make connection feel personal even at scale; and
  • Easy and effective ways to add video to your existing sales cadence.

Attend To Win Prizes

Live attendees will be entered to win one of these smart prizes:

  • Apple Airpods
  • Xbox One S
  • Withings Move Hybrid Smartwatch
  • Free passes to 2020 B2B Marketing Exchange in Scottsdale

Be sure to attend all #SPS19 sessions live for your best chance to win!

#SPS19 Prizes
Presented by
Demand Gen Report
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