Overcoming Analysis Paralysis in an ABM World

  • November 4
  • On-Demand

Speakers:

Nani Shaffer

Nani Shaffer

Demandbase
Andrew Gaffney

Andrew Gaffney

Demand Gen Report
Speaker

Overview

In a myriad of data insights, marketing touch points and measurement TLA’s (three letter acronyms), it’s hard not to suffer from analysis paralysis. Attribution has become both a buzzword and a pain point for marketing and sales teams alike, as they try to scale their business in an ABM world.

As the new year approaches, how do you leverage the data and performance insights you need in order to optimize your ABM efforts at scale and kick off the new year with a winning ABM strategy?

Join this session to learn how to show positive ROI by leveraging the ABM insights and analytics you need in order to

  • Recognize and account for the complexity of B2B buying cycles;
  • Build a measurement strategy that supports your business’s ABM initiatives; and
  • Ease attribution confusion, and the tug of war over “who gets credit for what.”

Understand and show revenue contribution, forecast pipeline and optimize spend.

Preview

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Overview

In a myriad of data insights, marketing touch points and measurement TLA’s (three letter acronyms), it’s hard not to suffer from analysis paralysis. Attribution has become both a buzzword and a pain point for marketing and sales teams alike, as they try to scale their business in an ABM world.

As the new year approaches, how do you leverage the data and performance insights you need in order to optimize your ABM efforts at scale and kick off the new year with a winning ABM strategy?

Join this session to learn how to show positive ROI by leveraging the ABM insights and analytics you need in order to

  • Recognize and account for the complexity of B2B buying cycles;
  • Build a measurement strategy that supports your business’s ABM initiatives; and
  • Ease attribution confusion, and the tug of war over “who gets credit for what.”

Understand and show revenue contribution, forecast pipeline and optimize spend.

Attend To Win Prizes

Live attendees will be entered to win one of these smart prizes:

  • Apple Airpods
  • Xbox One S
  • Withings Move Hybrid Smartwatch
  • Free passes to 2020 B2B Marketing Exchange in Scottsdale

Be sure to attend all #SPS19 sessions live for your best chance to win!

#SPS19 Prizes
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