Work Smarter, Not Harder In 2020: How To Integrate ABM & Demand Generation To Turbocharge Your Pipeline

  • November 8
  • On-Demand

Speakers:

Jon Miller

Jon Miller

Engagio
Andrew Gaffney

Andrew Gaffney

Demand Gen Report
Speaker

Overview

ABM is currently the hottest marketing trend, but how does it work with demand generation? Do you have to pick just one? And what happens if you do both? 

With 85% of organizations now using both ABM and demand gen to turbocharge their marketing, many are still struggling to integrate the two approaches. In this webinar, we’ll show you how to strike the perfect balance to ensure that your company is getting the best out of both worlds.

In this webinar, you’ll learn: 

  • How to turn insights into action and enable sales to double target account engagement;
  • The secrets to automating ABM programs and scaling your marketing efforts; and
  • 3 steps to moving from a lead-centric funnel to an account-based funnel and measuring success. 

There’s no better person to help you navigate the journey than Jon Miller. He was at the forefront of demand gen when he built Marketo, and now he’s at the forefront of ABM building Engagio. 

Preview

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Overview

ABM is currently the hottest marketing trend, but how does it work with demand generation? Do you have to pick just one? And what happens if you do both?

With 85% of organizations now using both ABM and demand gen to turbocharge their marketing, many are still struggling to integrate the two approaches. In this webinar, we’ll show you how to strike the perfect balance to ensure that your company is getting the best out of both worlds.

In this webinar, you’ll learn:

  • How to turn insights into action and enable sales to double target account engagement;
  • The secrets to automating ABM programs and scaling your marketing efforts; and
  • 3 steps to moving from a lead-centric funnel to an account-based funnel and measuring success.

There’s no better person to help you navigate the journey than Jon Miller. He was at the forefront of demand gen when he built Marketo, and now he’s at the forefront of ABM building Engagio.

Attend To Win Prizes

Live attendees will be entered to win one of these smart prizes:

  • Apple Airpods
  • Xbox One S
  • Withings Move Hybrid Smartwatch
  • Free passes to 2020 B2B Marketing Exchange in Scottsdale

Be sure to attend all #SPS19 sessions live for your best chance to win!

#SPS19 Prizes
Presented by
Demand Gen Report
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