This session will provide an actionable roadmap for marketing teams to fine tune their go-to market approaches to maximize revenue impact for a strong start to Q1.
Some of the specific steps covered will include:
- How to leverage intent data and intelligence to target and reach the right audience;
- Strategies to build effective segmented campaigns to distinct audiences, including by industry, company size and role;
- How to reach and influence target accounts and buying committees with targeted advertising to build brand preference at key stages of the journey;
- Models for integrated plays that use an orchestrated mix of chat, email, web and social to create engaging experiences; and
- How to measure and track the results from different channels and apply the insights gathered into future motions.