Charge Into 2021: 5 Steps Revenue Teams Can Take Now To Prep For Their Best Year Ever

  • November 17
  • 2:00 pm ET

This session will provide an actionable roadmap for marketing teams to fine tune their go-to market approaches to maximize revenue impact for a strong start to Q1.
Some of the specific steps covered will include:

  • How to leverage intent data and intelligence to target and reach the right audience;
  • Strategies to build effective segmented campaigns to distinct audiences, including by industry, company size and role;
  • How to reach and influence target accounts and buying committees with targeted advertising to build brand preference at key stages of the journey;
  • Models for integrated plays that use an orchestrated mix of chat, email, web and social to create engaging experiences; and
  • How to measure and track the results from different channels and apply the insights gathered into future motions.

Featuring

Justin Keller

Justin Keller

VP of Marketing

Terminus

Andrew Gaffney

Andrew Gaffney

Editorial Director

Demand Gen Report

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Presented by
Demand Gen Report

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© 2020 Emerald X, LLC. All Rights Reserved. Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626