4 Ways To Unpack The Power Of Personalization At Scale With 1:1, 1:Few & 1:Many

  • November 2
  • On-Demand

The days of ABM conjuring up the image of heavily manual, resource-intensive marketing and sales outreach to a limited set of accounts to create that ultra-personal touch is about as outdated as a flip phone. In fact, it takes far less effort to create far more personal touches for a whole range of accounts.

But that doesn’t mean you’ll be able to approach all accounts the same, especially given the size and goals of your team. That’s how 1:1, 1:few and 1:many ABM came to the scene, giving marketers a strategic way to decide just how personal they can get depending on the value of an account. Spoiler: Even 1:many can put personalization on autopilot that drives major impact.

Join Head of RollWorks ABM Content Caroline Van Dyke to learn how to scale IRL. In this session, you’ll walk away learning:

  • Fool-proof hacks to approach account prioritization and get your sales team on board;
  • How to frame your channel mix based on your resources and revenue goals;
  • 4 real-life examples from companies of all sizes and growth stages on their journey to 1:1, 1:few, 1:many; and
  • A quick checklist to get started ASAP.

Featuring

Caroline Van Dyke

Caroline Van Dyke

Head of ABM Content

RollWorks

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Presented by

Access Now

Sign up to access the full event on-demand!
By clicking the button below, you agree to allow us to share your information with the speakers, sponsors, and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access Now

Sign up to access the full event on-demand!

Your email:
By clicking the button below, you agree to allow us to share your information with the speakers, sponsors, and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

View On-Demand

Thank you for registering for the 2021 Strategy & Planning Series. View all sessions from the series on-demand below.

© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626