The days of ABM conjuring up the image of heavily manual, resource-intensive marketing and sales outreach to a limited set of accounts to create that ultra-personal touch is about as outdated as a flip phone. In fact, it takes far less effort to create far more personal touches for a whole range of accounts.
But that doesn’t mean you’ll be able to approach all accounts the same, especially given the size and goals of your team. That’s how 1:1, 1:few and 1:many ABM came to the scene, giving marketers a strategic way to decide just how personal they can get depending on the value of an account. Spoiler: Even 1:many can put personalization on autopilot that drives major impact.
Join Head of RollWorks ABM Content Caroline Van Dyke to learn how to scale IRL. In this session, you’ll walk away learning:
- Fool-proof hacks to approach account prioritization and get your sales team on board;
- How to frame your channel mix based on your resources and revenue goals;
- 4 real-life examples from companies of all sizes and growth stages on their journey to 1:1, 1:few, 1:many; and
- A quick checklist to get started ASAP.
