5 Ways To Drive Growth With An Account-Based Experience GTM Strategy

  • November 1
  • On-Demand

The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022?

During this session, Tracy Kraft, VP of Revenue Marketing at Demandbase, will focus on how to develop your 2022 strategy and plans for optimal business outcomes. Join her crash course to learn how to:

  • Focus on your best opportunities;
  • Take a journey stage approach;
  • Personalize brand experiences on digital;
  • Lean in on sales enablement; and
  • Measure what matters.

Featuring

Tracy-Kraft

Tracy Kraft

VP of Revenue Marketing

Demandbase

Andrew

Andrew Gaffney

Editorial Director

Demand Gen Report

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© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626