This session will help kick off the Strategy & Planning Series and set the stage for many of the other presentations throughout the week. The content will feature exclusive new benchmark data based on surveys from 8,200 marketing leaders from 6 continents, 18 industries, and a range of personas, company sizes and types. The survey will look at trends in budgeting and priorities across B2B, and offer trends on topics such as:
- How creating a cohesive journey across channels and devices has emerged as a top priority for marketing execs;
- How data is empowering marketers to deliver the trusted, personalized engagement customers expect;
- New priorities and challenges around collaboration and organizational structures and processes.
This session is sponsored by