Connect, Target and Activate The Buyer Experience… In <60 Days

  • November 2
  • 2:00 pm ET

The ask is ambitious, and the stakes are high. Your revenue teams are being tasked with providing a frictionless, personalized end-to-end buyer experience. But the mission won’t be accomplished without considering one simple fact: Your data will make or break your success.

At Dun & Bradstreet data, analytics and the insights drawn from them is their core business. So, when it pulls the curtain on how it helped a leading software company build a successful data-driven marketing strategy – in less than 60 days, it’s worth paying attention. You’ll also be among the first to hear the results of a recent survey to 600 sales, marketing, data and RevOps decision makers about the role data is playing in the D&B go-to-market strategy.

Join us to:

  • Understand how data will play an increasing role in the post-pandemic economy;
  • Learn how a software company transformed their data journey at speed and scale; and
  • Discover new insights on the tactics necessary to inform your data-driven marketing strategy.

Featuring

Heather_Loisel_DunBradstreet_BottomlineTech_LG

Heather Loisel

SVP of Marketing Operations

Bottomline Technologies

Jerry_Nichols_DunBradstreet_BottomlineTech_LG.

Jerry Nichols

Global Head of Marketing Analytics

Bottomline Technologies

Nicole-Henry

Nicole Henry

Marketing Principal

Dun & Bradstreet

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© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626