The predictive orchestration movement started simple and has evolved into AI-driven, multi-stage campaigns that include personalization, display ads, intent data and more. However, it’s not easy to keep all these channels organized and working together as one powerful
campaign.
Andrew Mahr, Triblio’s Chief Customer Officer, has seen and helped lead the evolution of ABM orchestration over the years, receiving feedback and insights from several ABM practitioners. It can be daunting to start ABM orchestration (even for seasoned ABM practitioners), and it’s hard to understand the planning of multi-stage and multi-channel campaigns.
As you plan ahead for 2022 campaigns, this session will simplify orchestration and walk attendees through a step-by-step guide that will teach viewers how to:
- Understand and use intent data to plan orchestrated campaigns;
- Align budgets with strategic initiatives to meet ABM goals; and
- Create “set and forget” ABM orchestrations that positively impact pipeline.
