(Formerly titled: Removing Friction From The 5 Channels Of Your Conversion Funnel)
The way people buy has changed — your marketing must change too. With the rise of communities, buyers have access to a pool of qualified peers that they trust more than any other source to begin their buying journey. Many of these initial triggering conversations are happening in the dark funnel, making email and lead nurture practically useless. This is why in 2022, for marketing and sales to align further, you need to be able to capture intent at the moment it happens — what we are calling the straight-to–meeting imperative. Join this talk and find out why inbound conversion will lead to your marketing team hitting and exceeding all revenue goals in 2022.
Join this webinar to learn:
- How to stop a leaky funnel and convert more high-intent inbound leads;
- The modern metrics to prioritize to fix a leaky funnel; and
- Best practices for automating sales and marketing alignment to double inbound conversion.