Marketers are always on the hunt for the silver bullet in their marketing strategy and programs. And they have it right under their nose in the form of first-party data. Having the appropriate sensors set up inside of marketing experiences will provide marketers with the data they need to optimize programs and to treat prospects and customers differently based on their behavior. Join this session led by Cheri Keith of ON24 to get the insights and best practices you need to get the most out of first-party signals.
You’ll learn:
- The sensors and signals to incorporate into your digital experience strategy;
- How to collect and act on first-party data across marketing; and
- How to rethink your approach to acting on first-party data.
