Roadmap To Revenue: Proven Strategies To Accelerate ABM Success

  • November 4
  • On-Demand

Account-based marketing (ABM) is an essential initiative for enterprise marketers. But some companies see better results than others. In fact, fewer than a quarter of companies report ABM contributes significantly to their marketing attributed revenue.

The elite performers share a common set of strategies and practices — from the way they organize their teams through the channels they use to connect with targets — that other companies can adopt to swiftly accelerate their revenue impact.

Join MRP’s Jennifer Golden as she shares a detailed roadmap to ABM success based on proprietary research from more than 1,000 companies worldwide. She’ll cover:

  • The shared ABM principles guiding leaders’ decisions about people, processes, technology and orchestration;
  • The number and types of job roles ABM leaders include in their initiatives;
  • The role of intent data and other third-party sources versus institutional knowledge for top marketers;
  • The importance of data visibility and integration to ABM success; and
  • What methods ABM leaders use to deliver and personalize marketing messages.

Featuring

Jennifer-Golden

Jennifer Golden

Director Corporate Marketing

MRP

Kelly-formatted-white

Kelly Lindenau

Managing Editor

Demand Gen Report

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© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626