In 2022, rethink your bespoke, in-person events for a digital-only B2B marketplace.
High-touch, in-person events have always been a core part of the marketing mix across the B2B buyer journey. The very nature of intimate executive roundtables, custom product demos and tailored EBC visits have the potential to build and accelerate pipeline and close more revenue quickly.
Yet, repurposing these in-person programs for a 100% digital-selling model requires an entirely new approach for today’s B2B frontline marketing teams.
Join Folloze and Agent3 as we discuss the massive potential of digital live events and the top-5 strategies that will help drive growth in 2022. You’ll learn:
- The best-performing digital live-event formats for boosting account engagement and growth outcomes;
- Best practices for incorporating live events across the entire B2B buyer journey, including case studies from leading B2B brands; and
- As part of this interactive session, attendees will walk away with a live-event blueprint for 2022 planning.