Challenging your prospects to change their status quo and choose you might be effective when acquiring new logos, but what happens after your prospect becomes a customer?
Even though almost two-thirds of sales and marketing leaders see no need to differentiate their messages between acquisition and expansion, surprising new research shows that the psychology of customer expansion is 180-degrees different than customer acquisition.
In fact, using a one-size-fits-all approach can put most of your revenue and growth opportunity at risk!
Join Tim Riesterer, Chief Strategy Officer of Corporate Visions and co-author of “The Expansion Sale,” to learn how to tailor your approach to match each buying moment across the customer lifecycle.
Drawn from years of rigorous research into what motivates buying decisions, you’ll discover actionable, science-backed techniques to:
- Disrupt your prospects’ status quo when you need to win new business;
- Defend and grow your relationships with existing customers; and
- Break free from a one-size-fits-all approach and become more situationally fluent in your customer conversations.