Why Successful B2B Brands Excel At Listening & Learning

  • November 1
  • On-Demand

The world is changing way too fast for old, locked-down B2B marketing. Today, the winner in every B2B market is the brand that listens hardest, learns fastest and brings that learning to market every day.

This session will revisit a recent discussion between Momentive CMO Leela Srinivasan and Doug Kessler, Founder of B2B tech agency Velocity Partners, about the power of brand, learning, trust, content, expertise and empathy. The recap will explore:

  • The importance of understanding the new generation of your solution’s buyers and how to influence and create compelling content for them;
  • How B2B brands can embrace their “mojo” — speaking authentically to and resonating with customers; and
  • Why brands should adopt an always-listening mindset to drive growth and their market research strategies.

Featuring

Doug-Kessler-scaled

Doug Kessler

Founder

Velocity Partners

Karen-Budell-headshot

Karen Budell

Vice President, Brand Marketing

Momentive

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

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© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626