The world is changing way too fast for old, locked-down B2B marketing. Today, the winner in every B2B market is the brand that listens hardest, learns fastest and brings that learning to market every day.
This session will revisit a recent discussion between Momentive CMO Leela Srinivasan and Doug Kessler, Founder of B2B tech agency Velocity Partners, about the power of brand, learning, trust, content, expertise and empathy. The recap will explore:
- The importance of understanding the new generation of your solution’s buyers and how to influence and create compelling content for them;
- How B2B brands can embrace their “mojo” — speaking authentically to and resonating with customers; and
- Why brands should adopt an always-listening mindset to drive growth and their market research strategies.