Product-Led Growth (PLG) is all the rage right now and it’s not going anywhere. Contrary to popular belief, PLG requires more than just a great product and competent product team.
While the product might be front and center of this GTM motion, other parts of your organization are just as critical for your strategy to bear fruit. Specifically, your sales and marketing teams should be stepping up and working in tandem to help guide you to success.
During this webcast, MadKudu’s Co-Founder Francis Brero will share:
- What is Product-Led Growth?;
- Where does marketing fit in PLG?;
- What is a PQL? (and other metrics to measure); and
- How to enable your sales team.