Defend Your 2023 Budget & Galvanize Your Team: A Smarter, Simpler Approach To Annual Planning

Marketing budgets are under more scrutiny due to changes in the economic outlook. So, your 2023 annual plan is the most important thing you’ll do over the next few weeks.

This session will show you how to build a strong business case to win the budget you need to hit your objectives next year. In this short, 20-minute session, we’ll cover:

  • The purpose of annual planning;
  • The 3 biggest challenges to planning;
  • Why annual planning is even more important this year; and
  • A smarter, simpler, practical approach to annual planning.

Speakers

Alastair Hussain

Group Director, Creative and Strategy

The Marketing Practice

Nigel Williams

Chief Strategy Officer

The Marketing Practice

Kelly Lindenau

Senior Managing Editor

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626