Marketing budgets are under more scrutiny due to changes in the economic outlook. So, your 2023 annual plan is the most important thing you’ll do over the next few weeks.
This session will show you how to build a strong business case to win the budget you need to hit your objectives next year. In this short, 20-minute session, we’ll cover:
- The purpose of annual planning;
- The 3 biggest challenges to planning;
- Why annual planning is even more important this year; and
- A smarter, simpler, practical approach to annual planning.