In this session, Uberflip’s Chief Evangelist Randy Frisch will discuss why content is the foundation of your sales and marketing plays. He’ll dive deep into how you can begin to think differently about mapping your content across the customer journey.
You will:
- Learn why and how content moves your customer through the funnel;
- Discover how to identify gaps in your content that leaves your customer hanging; and
- Get a framework to thoughtfully plan and optimize your marketing strategy.
