As we sit on the brink of a recession, it’s hard to determine the next moves your business should make. While this environment is perhaps less predictable than previous downturns, that doesn’t mean you should just sit tight and wait for more clarity. Every decision needs an extra level of consideration and scrutiny right now. Give greater attention to your budgets — and think larger than just sales. Is marketing using the right channels to effectively hone in on prospects and drive leads?
Think past the end of the quarter and the end of the year. What does your business need to do to get through the downturn and continue to be successful afterward?
Join ZoomInfo’s Calen Holbrooks, VP Integrated & Partner Marketing, and Anderson Campbell, Product Marketing Manager, Marketing OS, for this session to learn how to efficiently align revenue teams and invest in growth.
You will learn:
- What mission-critical objectives revenue teams should be taking stock of and aligning resources towards, now more than ever;
- Why it’s time to take a closer look at your revenue tech stack and identify redundancies and hidden costs;
- How to invest in sales and marketing audience alignment to boost revenue growth; and
- How to cut unit costs while scaling the impact of your digital advertising program.