How To Adjust Your GTM Strategy When Things Don’t Go To Plan

In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut… what then?

Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot your GTM strategy when things don’t go to plan (do they ever?). They’ll share how to:

  • Reevaluate your focus so you know what to look for and what to adjust;
  • Balance and measure multiple GTM strategies;
  • Make sure you’re investing in the right places;
  • Leverage intent data to improve the efficiency and effectiveness; and
  • Use orchestration to your advantage, as less manual and mundane tasks means more time.

Speakers

Chris Moody

Head of GTM Thought Leadership

Demandbase

Stephanie McArthur

ABX Expert

Demandbase

Kelly Lindenau

Senior Managing Editor

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626