How to Drive More Impactful GTM Strategies With Market Insights

Your company’s go-to-market strategy can make or break its bottom line. That comes with a lot of weight for revenue teams: Get things wrong and your demand gen programs fall flat, prospects don’t move efficiently through your sales funnel and the business suffers. Get things right and your marketing ROI improves, sales is more motivated and the business thrives.

Market research and customer insights are the marketing and sales teams’ secret weapon to shaping a winning strategy. In this session, hear practical ways to gather market and customer insights to:

  • Refine your target buyer personas;
  • Leverage insights to retain and drive buyer growth;
  • Improve sales confidence;
  • Build a bench of customer advocates; and
  • More!

Speakers

Morgan Molnar

Director of Product Marketing

Momentive

Klaudia Tirico

Editor

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626