Invest In What Works: Personalization In ABM For Maximum Results

Marketing leaders are constantly exploring new ways to build relationships and get in front of customers. Differentiating from competitors to initiate more conversations, building deep relationships and driving revenue with top-tier, high-value accounts are always top of mind. So, what should you be investing in 2023 to hit your targets?

In this session, Jessica Ovalle Fisher, Director of Demand Generation at Sendoso, will go over how to engage and convert target accounts with personalized gifts that set you apart from the competition. You’ll learn tips and tricks to help you:

  • Break into stalled accounts successfully with a creative and unique approach;
  • Convert leads faster by creating specific sends for specific buyers — get those stakeholders to take action; and
  • Make strategic sending an easy reality — case studies from partners and customers.

Speakers

Jessica Ovalle Fisher

Director of Demand Generation

Sendoso

Kelly Lindenau

Senior Managing Editor

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626