Let’s Talk Conversational ABM: Why You Need Personalized Chat Experiences

Wouldn’t it be great if you walked into a store and were instantly greeted by a sales rep that already knew your interests and needs? That’s the new must for the B2B buyer journey: Personalized conversations at every stage. When buyers prefer to research and interact with companies on their own terms, avoiding complex websites, form-fills and generic services and messages at all costs, your company needs to be available with fast, accurate and relevant answers.

Join RollWorks’ Kelly Hogan and Drift’s Caitlin Seele as they share their best plays and strategies to help you deliver the personalized chat experiences today’s B2B buyers crave. With the power of predicting what’s useful to each customer’s journey in your own hands, you’ll be driving real-time conversational ABM in no time.

After this session, you’ll be able to:

  • Create personalized experiences that are a must-have when it comes to B2B buyer engagement tactics;
  • Automate conversations in a creative and scalable way; and
  • Engage with prospects and customers the moment they’re ready.

Speakers

Kelly Hogan

Senior Revenue Marketing Manager

RollWorks

Caitlin Seele

Head of Digital Marketing

Drift

Klaudia Tirico

Editor

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626