As marketers plan for 2026, they are rebooting old paradigms with tomorrow’s tech and creating a new hybrid workplace not based on location, but on the impact of artificial intelligence tools. At #SPS25, we are not feeding prompts into ChatGPT, but posing them to leading B2B marketing experts—sparking real conversations, fresh perspectives, and actionable insights that you can use to fuel your team’s rocket to B2B marketing success.   

As AI continues to dominate headlines, this series will cut through the noise to examine its real impact on B2B marketing and operations. Join us to explore real-time adjustments to stay ahead in a rapidly shifting go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth.   Come be part of this highly engaged audience of B2B decision-makers planning their 2026 strategies to help you decode the future of marketing strategy.