AI is completely reshaping the way B2B marketers understand customers, design workflows, and drive growth. Yet most B2B Marketing teams are still experimenting with just the basics (chatbots or copywriting assistance) without building an AI-Native mindset and workflows that unlock real competitive advantage.
In this session, we’ll walk through 10 Tactical Steps any B2B marketer can take today to evolve from an “AI-Aware” to “AI-Native” B2B Marketers— from learning no-code automation tools to orchestrating customer journeys with AI agents, you’ll discover how to build a marketing organization that captures signals, turns them into insights, actions, and measurable revenue impact.
Key Takeaways:
- How to unify fragmented B2B marketing context (calls, emails, CRM notes, market signals, and support tickets) so AI can deliver brand-safe, insight-driven outputs;
- How to design simple AI agents and workflows using tools that even non-technical marketers can build; and
- How to establish guardrails so AI boosts campaign velocity and personalization without sacrificing quality or trust.
You’ll learn about:
- The mindset shift every B2B marketer needs to become AI-first;
- Practical steps to centralize and activate marketing context;
- How to use no-code automation and AI agents to chain AI into everyday workflows;
- Ways to capture competitive and customer signals with AI;
- Examples of lightweight AI agents B2B teams can adopt right now;
- How to set brand safety rules, validation layers, and evaluation metrics; and
- Frameworks for scaling AI collaboration across your team.
