B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools—they’re struggling because they can’t connect the dots between data, insights, and impact. The winners of 2026 will be those who start activating the intelligence they already have.
In this session, we will reveal findings from the State of B2B Marketing report. Drawing from the perspectives of over 500 senior B2B decision makers, we will explore:
- Why disconnected data is the silent killer of B2B momentum (and how to fix it);
- The measurement gaps that keep marketers from proving impact across hybrid GTM strategies;
- How to use AI and automation to orchestrate workflows that drive real revenue, not just efficiency; and
- Where alignment between marketing, sales, and ops creates the biggest lift.
Whether you’re a marketing leader seeking stronger alignment, a practitioner craving smarter workflows, or a revenue team looking to drive measurable growth, this session will give you a clear roadmap for what’s next.
Join us to get behind the data and discover how to prepare your team for a hybrid workforce future where AI, automation, and human connection intersect.
