Strategy Happens in the Margins: The Quiet Return of Curiosity, Chaos, and the Joy of Not Knowing What Comes Next

Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym.

This is not that webinar.

Because the truth is: our best ideas don’t come from spreadsheets or quarterly decks. They happen in the margins. On dog walks, in grocery aisles, in half-asleep voice memos we jot down before they disappear.

In this session, we’ll explore why marketing’s best-laid plans don’t live in frameworks, but in the mushy in-betweens. We’ll borrow lessons from everyday design and from the overlooked moments of daily life that quietly spark our boldest ideas.

You’ll walk away with:

  • A new lens on why planning often feels uninspired—and how to change it;
  • How to make space for ideas to actually show up; and
  • A fresh perspective on why great plans feel intuitive, obvious, and even a little risky.

This isn’t a talk about filling cells in a doc. It’s a call to reclaim the joy, the chaos, and the spark that make marketing worth doing in the first place.

Speakers

Josh-Baez-NetLine-Headshot

Josh Baez

NetLine

James Hickey Headshot

James Hickey

Demand Gen Report

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