ABM And Modern B2B Advertising: Reaching The Buying Committee At Your Target Accounts

SPEAKERS

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Nani Shaffer

Demandbase

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Andrew Gaffney

Demand Gen Report

Overview

Monday, April 22nd • 12 PM ET

Account-Based Marketing (ABM) is outperforming traditional B2B marketing on just about every level: from prospecting, through engagement, conversion, retention, cross-selling and beyond. That means it’s not just the next big thing: it’s here and it’s transforming marketing from the ground up. But how do you really scale ABM and make your efforts count when faced with rising quarterly goals and expectations from sales?

In this webinar we will discuss how to:

  • Identify accounts that are in market for solutions like yours
  • Save budget and engage only your target buying committee
  • Measure the performance of your programs against ABM KPIs
  • Stay ahead of the competition with an ABM strategy that your prospects (and boss!) will thank you for
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