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An Inside Look At Why & How B2B Brands Are Mastering Channel Partner Marketing
The Indirect Imperative:
Webcast Series
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Because channel ecosystems account for as much as 70% of all revenue, it’s critical that companies focus on helping their partners generate demand for their products and services.
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That's why we've created Channel Week, a brand new, week-long webcast series designed to shed some light on why and how B2B marketers are mastering channel partner marketing.
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"Companies will be investing in technology that supports through-channel marketing programs, because they have 'exhausted most of the direct tactics by now.'"
Jay McBainForrester
“One of the things that we're seeing is as CMOs start to craft their strategy and resource their initiatives to reach new buyers, channel areas are percolating up higher on their radar and on their priority list.”
Maria ChienSiriusDecisions
"Channel leaders are clearly raising the bar on the profession, recognizing that the subtleties associated with channel management require skills that can only be acquired through a combination of formal channel training and experience."
Mike KellyThe Channel Institute
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