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The Indirect Imperative:

An Inside Look At Why & How B2B Brands Are Mastering Channel Partner Marketing

Webcast Series
August 20-24, 2018

Because channel ecosystems account for as much as 70% of all revenue, it’s critical that companies focus on helping their partners generate demand for their products and services.
( HOVER TO LEARN MORE )
That's why we've created Channel Week, a brand new, week-long webcast series designed to shed some light on why and how B2B marketers are mastering channel partner marketing.
REGISTER FOR SERIES

SESSIONS

  • Partner Enablement
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Monday, August 20, 2018 • 12 PM ET

  • Partner Enablement
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Tuesday, August 21, 2018 • 12 PM ET

  • Channel Programs
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Wednesday, August 22, 2018 • 12 PM ET

  • Partner Journey
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Thursday, August 23, 2018 • 12 PM ET

  • Channel Content
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Friday, August 24, 2018 • 12 PM ET

Prize Pack

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Register for a chance to win:

  • $10 Starbucks gift cards (1 / session)
  • Free passes to #B2BMX (1 / day)
"Companies will be investing in technology that supports through-channel marketing programs, because they have 'exhausted most of the direct tactics by now.'"
Jay McBain
Forrester
“One of the things that we're seeing is as CMOs start to craft their strategy and resource their initiatives to reach new buyers, channel areas are percolating up higher on their radar and on their priority list.”
Maria Chien
SiriusDecisions
"Channel leaders are clearly raising the bar on the profession, recognizing that the subtleties associated with channel management require skills that can only be acquired through a combination of formal channel training and experience."
Mike Kelly
The Channel Institute

SPONSORS

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