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The Indirect Imperative:

An Inside Look At Why & How B2B Brands Are Mastering Channel Partner Marketing

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"Companies will be investing in technology that supports through-channel marketing programs, because they have 'exhausted most of the direct tactics by now.'"
Jay McBain
Forrester
“One of the things that we're seeing is as CMOs start to craft their strategy and resource their initiatives to reach new buyers, channel areas are percolating up higher on their radar and on their priority list.”
Maria Chien
SiriusDecisions
"Channel leaders are clearly raising the bar on the profession, recognizing that the subtleties associated with channel management require skills that can only be acquired through a combination of formal channel training and experience."
Mike Kelly
The Channel Institute

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