How Corporate Marketing Can Align Activities With Channel Programs

shadow_2

CHANNEL PROGRAMS:

At many companies, corporate marketing programs are not fully aligned or integrated with channel initiatives. This can result in inefficient use of corporate marketing resources, constrain the ability of channel teams to support partner programs, and worse, exacerbate the distribution of customer-confusing communication of misaligned messaging or off-brand representation.

Presented by:
cmr_dgr_logo
© 2018. All Rights Reserved.