Strategy & Planning Series

How Millennial Buyers Will Impact Your 2020 Marketing Plan

Speakers:

Kellie de Leon Headshot

Kellie de Leon

The Mx Group
Andrew Gaffney

Andrew Gaffney

Demand Gen Report

Overview

The millennial generation is becoming a strong force in B2B buying, which means go-to-market strategies must change to meet and exceed their expectations when they’re making a purchase decision. In fact, new research shows that close to half (44%) of B2B millennial buyers are the primary decision-maker within their company. 

During this online event, Kellie de Leon, VP of Marketing & Strategy at The Mx Group, will share insights from the company’s B2B Millennial Buyers Survey; including ideas on how to address the preferences of millennial buyers, and ways to build trust with your customer base.

During the session, attendees will learn:

  • The challenges millennial buyers need to overcome and want vendors to help them with;
  • Millennial buyers’ preferences, such as their inclination to look for peer reviews, which impact traditional go-to-market strategies; and
  • Tips to help you engage with millennial B2B buyers and win more sales. 

Preview

Access the full event

Sign up for the full event and add this session to your agenda. As new sessions are added, we will notify you via email.

Click the button below to instantly register for the full event and add this session to your agenda. As new sessions are added, we will notify you via email.

It appears that you’re already registered for #SPS19. Be sure to add this session to your calendar using the links below.

Add to your calendar:

Overview

The millennial generation is becoming a strong force in B2B buying, which means go-to-market strategies must change to meet and exceed their expectations when they’re making a purchase decision. In fact, new research shows that close to half (44%) of B2B millennial buyers are the primary decision-maker within their company.

During this online event, Kellie de Leon, VP of Marketing & Strategy at The Mx Group, will share insights from the company’s B2B Millennial Buyers Survey; including ideas on how to address the preferences of millennial buyers, and ways to build trust with your customer base.

During the session, attendees will learn:

  • The challenges millennial buyers need to overcome and want vendors to help them with;
  • Millennial buyers’ preferences, such as their inclination to look for peer reviews, which impact traditional go-to-market strategies; and
  • Tips to help you engage with millennial B2B buyers and win more sales.

Attend To Win Prizes

Live attendees will be entered to win one of these smart prizes:

  • Apple Airpods
  • Xbox One S
  • Withings Move Hybrid Smartwatch
  • Free passes to 2020 B2B Marketing Exchange in Scottsdale

Be sure to attend all #SPS19 sessions live for your best chance to win!

#SPS19 Prizes
Presented by
Demand Gen Report
© 2019. All Rights Reserved.

Follow Us On

Ⓒ 2022 Emerald X, LLC. All rights reserved.