In a myriad of data insights, marketing touch points and measurement TLA’s (three letter acronyms), it’s hard not to suffer from analysis paralysis. Attribution has become both a buzzword and a pain point for marketing and sales teams alike, as they try to scale their business in an ABM world.
As the new year approaches, how do you leverage the data and performance insights you need in order to optimize your ABM efforts at scale and kick off the new year with a winning ABM strategy?
Join this session to learn how to show positive ROI by leveraging the ABM insights and analytics you need in order to
- Recognize and account for the complexity of B2B buying cycles;
- Build a measurement strategy that supports your business’s ABM initiatives; and
- Ease attribution confusion, and the tug of war over “who gets credit for what.”
Understand and show revenue contribution, forecast pipeline and optimize spend.