AI-Powered B2B Advertising: The Future of Targeting and Personalization
From AI-powered account identification to the rise of privacy-first strategies, there are myriad innovations transforming advertising campaigns across platforms. Join Hannah Jordan, Director of Digital Marketing, and Juan Alvarado, VP of Advertising Cloud at Demandbase, as they break down the key trends and technologies shaping B2B advertising and offer actionable strategies to future-proof advertising efforts. […]
The Blueprint For A Seamless Customer Journey
In today’s competitive B2B landscape, delivering a personalized customer experience is no longer a luxury — it’s a necessity. But how can companies ensure that every interaction feels relevant and tailored to the individual needs of their prospects and customers? Join us for an insightful webinar where we’ll explore how Demandbase & Uber for Business […]
Where Are The B2B Buyers? And How Do We Find Them?
Organizations are quickly realizing that running AI with poor data can create unintended mysteries. To successfully use AI to find elusive buyers, you need to go beyond messy CRM data and run your AI with clean, accurate data. This can pull everyone together into a crack detective team that works with accurate, real-time buyer intent […]
Navigating The Path To Revenue Orchestration With Conversational Marketing
In today’s dynamic market landscape, both buyers and sellers are facing significant challenges that hinder the path to a seamless buying experience and effective revenue generation. Sellers are tangled in a web of administrative tasks, limiting their precious time with potential buyers, while buyers navigate through increasingly complex purchasing processes, expecting not just products, but […]
Press Play On Personalization: Integrating ABM & Demand Generation Across Channels
Marketers aspire to be in perfect harmony with prospective buyers, providing personalized experiences whenever possible. In this session, Caitlin Seele, Director of Revenue Marketing at Drift, will discuss how her team integrates ABM and demand generation to deliver personalized buying journeys that convert across channels. You’ll learn how to:
From Insights to Impact: Maximizing Target Account Pipeline through Data-Driven Strategies
Executing a successful ABM strategy is no easy feat and requires more than just identifying key accounts; it demands a data-driven approach that leverages insights and analytics to maximize pipeline generation. That’s why Drift’s Head of Marketing Operations, Monique Lemiuex, is partnering up with DGR to host a webinar on exploring the power of data-driven […]
Nothing Works Anymore: Why B2B Needs A New Playbook
Are you feeling like your marketing has become less effective? Like your digital, content and email campaigns are not creating the same amount of pipeline as they have in the past? The marketing playbooks we’ve used for years just aren’t working. Buyers are numb to our traditional tactics. In this session, Jon Miller, CMO of […]
Stop The Insanity — Deliver Better Buyer Experiences Or Else
The days of a linear buying journey and traditional marketing-to-sales hand-offs are a thing of the past as organizations rely on integrated plays between marketing, SDRs and sales reps to better engage buyers throughout their entire journey. When an organization can paint a complete picture of an account, such as knowing who engaged with marketing […]
3 Steps To Smarter Multichannel Campaigns
It’s time to stop random acts of marketing campaigns. Conflicting and irrelevant messages across channels are the bane of successful marketing campaigns. This is a real problem in B2B and the only way we can get better is by getting smarter. This session will walk through a campaign formula used by Demandbase with proven results: […]
5 Ways To Drive Growth With An Account-Based Experience GTM Strategy
The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022? During this session, Tracy […]
