Demand Gen Report

ABM Benchmarks For 2020 & Beyond:
Breaking Down The Tactics, Data And Reports That Drive Successful Account-Based Strategies

Account-based marketing strategies have become a focal aspect of the B2B marketplace’s go-to-market strategy, with (73%) of ABM practitioners meeting or exceeding performance expectations. But what’s in store for ABM practitioners in 2020 and beyond?

During this webcast, experts from Demandbase and Demand Gen Report will discuss key findings from the latest ABM Benchmark Survey. Presenters will highlight the key themes uncovered from the research, while also sharing actionable insights and best practices to optimize and scale your account-based marketing initiatives in 2020.

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