4 Ways Measurement Is Making Sales & Marketing Smarter About Their Buyers



This session will highlight how modern marketing teams are using reporting and measurement to provide insights and intelligence on the areas that are resonating with key buyers. Providing use case examples and best practice models, this session will examine how to:

  • Align and structure your sales and marketing team around measurements that matter;
  • Analyze each stage of the customer journey can help accelerate revenue;
  • Track ABM initiatives across both sales and marketing; and
  • Enable your sales reps to win by providing them with real-time opportunity analyses.


Dayna Rothman

VP of Marketing & Sales Development

Klaudia Tirico

Features Editor
Demand Gen Report

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