5 Keys To Orchestrating ABM Plays To Connect With Your Key Buyers



As Account Based Marketing gets talked about more and more, it’s easy to get caught up in the hype. ABM is a movement whose time has clearly come. It’s not only here to stay, but it has become a foundational part of how B2B companies go to market.

However, as much discussions as there is about ABM, a lot of marketing and sales leaders are still waiting around to see how the best companies are orchestrating their ABM programs. What does a coordinated Play look like? Who on my team needs to get involved? What actions does each team member take? How do I handle multiple buyers at one account? It’s all great in theory, but until you design your playbook with the right elements and roll it out to your team, it’s no better than the exercise equipment sitting in the basement collecting dust.

That’s why we’ve put together this webinar to show you how to orchestrate a world-class ABM program. We’ll reveal:

  • The 5 essential elements of a marketing orchestrated play;
  • How to coordinate a multi-touch, multi-channel campaign across sales, marketing, and customer success;
  • Our most effective ABM Plays straight from our Playbook;
  • How to truly orchestrate human connection with buyers at scale;
  • And more!


Brandon Redlinger

Director of Growth

Andrew Gaffney

Editorial Director
Demand Gen Report

Register for more #BII17 webinars here!

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