How AI Is Driving Account-First Marketing & Sales

Wednesday, July 26 @ 2 PM ET


AI and data are key pillars of any modern marketing strategy. Come learn how high-growth companies are leveraging AI and data to align with sales and drive account-first marketing and sales efforts.

In this webinar, attendees will learn how AI and data can help identify and align with sales on your targets, including how to:

  • Identify target accounts and ideal buyer profile;
  • Score and prioritize targets; and
  • Create contextualized buyer experiences and have personalized conversations using data.

Presenters will also share campaign examples you can run to see quick wins and early success.


Nipul Chokshi

Head of Product Marketing
Lattice Engines

Christopher Noon

Head of Data Science for Outbound and Channel Sales

Register for more #BII17 webinars here!

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.