Insights For Insights: Understanding Buyer Expectations With Peer Reviews



Today, word-of-mouth insight is no longer limited to personal networks, but extends across existing and emerging online platforms. Past and current customers are able to share their experiences—and prospects are more than willing to listen. The power of the customer voice is growing and if you don’t have a review strategy, you may be left in the dust.

User reviews can add value and create a level of authenticity to B2B products. Buyers may be more sophisticated in B2B settings, but like consumers, they still search for social proof before making a purchase.

During this webinar, experts from G2 Crowd will help you discover how user-generated reviews can:

  • Solidify your company’s reputation;
  • Help empower your brand advocates;
  • Supplement your content marketing strategy; and
  • Help you gain real-time feedback and maintain customer loyalty.


Mark Myers

Head of Product and Design, Co-Founder
G2 Crowd

Andrew Gaffney

Editorial Director
Demand Gen Report

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