[mk_page_section bg_image=”https://webinars.demandgenreport.com/wp-content/uploads/2017/05/bii17_slide_1-1.jpg” bg_stretch=”true” enable_3d=”true” full_width=”true” sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_padding_divider size=”90″][vc_single_image image=”195″ img_size=”200×80″ alignment=”center” css_animation=”fadeIn”][mk_fancy_title color=”#ffffff” size=”45″ font_weight=”900″ txt_transform=”capitalize” margin_top=”15″ font_family=”Raleway” font_type=”google” align=”center” animation=”fade-in”]Putting Personas To Work: Turn Buyer Insight Into Powerful Action[/mk_fancy_title][vc_column_text align=”center” animation=”fade-in”]ON-DEMAND[/vc_column_text][mk_padding_divider size=”90″][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner width=”1/2″][mk_padding_divider][mk_fancy_title color_style=”gradient_color” grandient_color_from=”#1eacb9″ grandient_color_to=”#065b87″ grandient_color_angle=”diagonal_left_bottom” grandient_color_fallback=”#1eacb9″ size=”25″ font_weight=”900″ txt_transform=”uppercase” font_family=”Raleway” font_type=”google” animation=”fade-in”]OVERVIEW[/mk_fancy_title][vc_column_text animation=”fade-in” el_class=”overviewright”]Today’s B2B marketing is powered by marketing automation, content marketing strategies and personalization opportunities. In this new world, insightful and actionable buyer personas are critical for marketers. That word “actionable” is key, because why bother creating personas that will be filed away after planning season is over? Personas have real power when they’re used to maximize your marketing efforts every day.
In this webinar, we’ll cover everything you need to get your personas really working for you, including how to:
- Build for best practice– what you need and what to avoid to set them up right;
- Get Marketing and Sales aligned on segment focus and database optimization for each persona;
- Guide media choices throughout the buyer’s journey for optimal persona engagement;
- Execute insight-driven campaigns around personas’ challenges and interests; and
- Personalize content for improved engagement.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_padding_divider][mk_fancy_title color=”#494949″ size=”25″ font_weight=”900″ txt_transform=”uppercase” font_family=”Raleway” font_type=”google” animation=”fade-in”]VIEW NOW[/mk_fancy_title][vc_raw_html el_class=”form”]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[/vc_raw_html][mk_padding_divider size=”10″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section full_width=”true” padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1497289705065{background-image: url(https://webinars.demandgenreport.com/wp-content/uploads/2017/06/timcook_h1.jpg?id=341) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][mk_padding_divider size=”50″][mk_fancy_title color=”#ffffff” size=”55″ font_weight=”900″ txt_transform=”capitalize” margin_bottom=”45″ font_family=”Raleway” font_type=”google” align=”center” animation=”fade-in”]Tim Cook[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”19″ font_weight=”400″ font_family=”Raleway” font_type=”google” align=”center” animation=”fade-in” el_class=”companyname”]Vice President of Client Services & Partner
The Mx Group[/mk_fancy_title][mk_padding_divider size=”50″][/vc_column_inner][vc_column_inner el_class=”rightspeakercol” width=”1/2″ css=”.vc_custom_1497361183342{background-image: url(https://webinars.demandgenreport.com/wp-content/uploads/2017/06/ag_h1-1.jpg?id=345) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][mk_padding_divider size=”50″][mk_fancy_title color=”#ffffff” size=”55″ font_weight=”900″ txt_transform=”capitalize” margin_bottom=”45″ font_family=”Raleway” font_type=”google” align=”center” animation=”fade-in”]Andrew Gaffney[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”19″ font_weight=”400″ font_family=”Raleway” font_type=”google” align=”center” animation=”fade-in” el_class=”companyname”]Editorial Director
Demand Gen Report[/mk_fancy_title][mk_padding_divider size=”50″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section bg_color=”#f2f2f2″ full_width=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/2″][mk_padding_divider size=”0″][mk_fancy_title color=”#494949″ size=”26″ font_weight=”600″ txt_transform=”uppercase” margin_top=”47″ font_family=”Open+Sans” font_type=”google” align=”center” animation=”fade-in”]Register for more #BII17 webinars here![/mk_fancy_title][mk_padding_divider size=”15″][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section full_width=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner css=”.vc_custom_1497364455813{background-color: #3d4045 !important;}” el_class=”backbuttonrow”][vc_column_inner][mk_padding_divider size=”35″][mk_button dimension=”flat” corner_style=”full_rounded” size=”large” icon=”mk-moon-arrow-left-3″ icon_anim=”side” url=”https://webinars.demandgenreport.com/buyer-insights-intelligence-webinar-series/2017/” align=”center” button_custom_width=”300″ id=”backcolor” bg_color=”#20a1b2″ btn_hover_bg=”#ffffff” text_color=”dark” btn_hover_txt_color=”#20a1b2″]BACK [/mk_button][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section]